Group B_Target audience profiling

First of all, what is the target audience profiling? The answer is that it creates the direct visual and design which reach ideal customer. People researched in some ways by Model, summarization and communication. In addition, competitive analysis is also a significant part. On coin has two side, target audience profiling also has some pros and cons.

On the one hand, these are advantages of target audience profiling. We need to know what customer interested, understanding for what customer spend their time and what customer are looking for. They spends time to do what they want. These are important information before starting research and investigation. If we don’t know what customer want, even we design and create a better product, but customers still never be interested in it. That is worthless. Certainly, better product development and consistency across business are necessary. On the other hand, these are about disadvantages of target audience profiling. It is a worse thing that it only can reach a limited customer. In addition, it would be expensive and time-consuming. Of course, we need more time to research more information about customers, so that better product will be satisfied. Better product is always expensive. Sometime, it might cause misunderstanding during process of researching , that’s inevitable.

Process of Conducting Target Audience Profiling, Firstly, we need to create demographic profiles. The reason is that our audience profile might include multiple targets, there are various of information about demographic customer profiles such as age, race, religion, gender, income level, profession, family size, education level and marital status. Secondly, we need to develop the buyer persona. We could record many characters of customers such as customer’s needs, wants, goals, desires, challenges, values and attitudes.   

Finally, we need to decide on a marketing persona. First, we Check their site analytics, which shows visitors came from ,what keywords they have used to find information and how long they could spend. Second, it is social media research which customers can ask question by Facebook, Twitter, Instagram or Snapchat. Thirdly, we need to ask audience questions. Surveys help us receive customers’ feedback and understand what product can be satisfied with customers.