Qualitative research is designed to reveal a target population range of behavior and the perceptions that drive it with reference to specific topics or problems. It uses in-depth studies of small groups of people to guide and support the construction of hypotheses. Of course, the results of qualitative research are descriptive, but it is unpredictability. Qualitative research is used for seeking to gather an in-depth understanding of the essence of things. When we do some investigations, we always were surrounded by qualitative research which is a broad methodological approach that encompasses many research methods.
To understand a variety of human culture during its history, researchers investigated a number of complex humanities and physical sciences. That’s anthropology. In addition, Ethnography also explores and reveals human culture, but it represent graphically and writing.
Visual Anthropology belong to a form of qualitative research method, it is a subfield of social anthropology. It is good method to reveal the province of the subfield are studies of human vision, properties of media, the relationship of visual form and function, and applied, collaborative uses of visual representations. Visual Anthropology widely applied in our society. Many culture and human behavior were displayed into photograph, some information are not able to express by word describing data. However, Photo Ethnography, which using camera phones conveys their behavior, attitudes, and emotions. It is Inexpensive and convenient to capture what you want at any moment. It can offer comprehensive perspective by through different forms. On the contrary, it is time-consuming,sometimes results are not real opinions of respondents.
In summary, as a designer, photo ethnography is significant tool, because i have a clear vision. I need to apply all kinds of research to express what emotion and attitude in my project. In short, I will deeper understand about design by a variety of research.
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